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The effects of customer participation on service outcomes : a fit perspective
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Previous research in customer participation argues that customer participation positively influences service quality and customer satisfaction. However, operations management...
Reverse knowledge absorptive capacity of MNE-HQ (RKAC): conceptualization, theoretical framework, and empirical testing
(University of Missouri--Columbia, 2021)
Despite the increasing importance of reverse knowledge for innovation and competitive advantage of multinational enterprises (MNEs), the issue of how to make reverse knowledge transfer (RKT) more effective is under-explored. ...